As a design strategist, I sometimes feel like people expect me to predict the future. While that’s not really a core part of what I do, I decided to give it a go with nine predictions about the state of User Experience in 2019.
- Designers don’t know what we should call ourselves.
- Designers who know how to code will insist that designers should code.
- Designers who don’t code will roll their eyes.
- User Stories will specify the solution, rather than the problem.
- Agile releases will have scope and release date defined prior to planning.
- Designers will rant about diversity and inclusion on Twitter without testing accessibility on their products.
- Flat design will be slightly less flat.
- Design tools will work together seamlessly, except for every time Sketch updates.
- Design tools will enable much richer interactions which will still feel awkward and foreign.
What are your predictions for the year ahead?
Larry’s recent trip to the Magic Kingdom provides some inspired examples of Experience Design. We put the title debate to bed (hopefully) forever.
— Read on anchor.fm/uxlikeus/episodes/Ending-the-Existential-Crisis-e2jdu8
The right way to look at this new market was not to think, “How can we protect our existing business?” Instead, Blockbuster should have been thinking: “If we didn’t have an existing business, how could we best build a new one? What would be the best way for us to serve our customers?” Blockbuster couldn’t bring itself to do it, so Netflix did instead.
“How Will You Measure Your Life?” by Clayton M. Christensen, James Allworth, Karen Dillon
Eric Ries has some great thinking that compliments my Jobs-to-be-Done approach to user needs. By framing the problem as a desired change in user behavior rather than a set of features, we give the team room to maneuver to the best, validated solution.
Eric Ries – Framing the Work to Encourage Experimentation
Came across this gem in Dave Gray’s Liminal Thinking. It’s impossible to change our governing beliefs if we don’t recognize what they are, and how reflexively we defend even the toxic ones.
“Most boundaries are convenient fictions. What divides the people who are “on” a team from those who are not? What separates one company department or division from another, or an employee from a customer? Boundaries give life structure, which makes us comfortable. But they can also be shifted, rethought, reframed, and reorganized.”
Excerpt From: Gray, Dave. “Liminal Thinking.”
Last week I reported that Evernote had removed its key competitive feature from free users. What I didn’t recognize at the time were the market conditions forcing Evernote to raises prices.
The combined “valuation” of total US unicorns is $486 billion. Their combined profit? $0.
Unicorns Dropping Like Flies: First Dropbox; Then Square; Now Fidelity Cuts Snapchat Valuation By 25%