Eric Ries has some great thinking that compliments my Jobs-to-be-Done approach to user needs. By framing the problem as a desired change in user behavior rather than a set of features, we give the team room to maneuver to the best, validated solution.
User testing can be a lot like a cold pool on a hot day. You can agonize about getting in – making excuses and putting it off for fear of the bracing cold. But once you get into it, it’s so refreshing.
The opposite problem for some executives is that they can be too close to customers… They get so much feedback from their sales teams that it leads to feature creep — adding features to satisfy every customer. Along the way, any semblance of a coherent user experience is lost. The result: a highly-reactive product development culture in which extra features are continuously bolted on, making the company vulnerable to more pro-active competitors who have a laser-like focus on UX, which can be a potent disruptor in many industries.
I had a great time Saturday at the SoCal UX Camp. I really enjoyed the sessions had a great time presenting my UX Leadership talk. Thanks very much to David Nguyen and the team for organizing. It was an impressively well-run event. If you couldn’t make it, you can check out my slides below.
The Hard Way: UX Leadership Lessons – Created with Haiku Deck, presentation software that inspires
Jeff Gothelf has a great writeup about how to make remote design work (assuming remote work fits with your company culture).
I have always liked radial menus, but found them a bit awkward on mouse-driven systems. I like the way C-Swipe makes good ergonomic sense, allowing the user to activate menus with the device held in one hand. Check out the proposal and let me know what you think.
Just re-read A Brief Rant on the Future of Interaction Design by Bret Victor. It makes my brain ache with longing for a future where we break away from “pictures under glass.”
I had a blast presenting my talk UX Leadership Lessons: The Hard Way to IxDA Cincinnati last night at Fusion Alliance. I really appreciate Cris Cravens inviting me to present, and Fusion Alliance for hosting the event and feeding us.
I know some of the points from my presentation went out on Twitter, but here are the slides for easy reference.
IxDA Cincinnati is a good group of people, and I enjoyed meeting everyone. If you have any suggestions for my talk, please leave a comment. And if you know of a group that could benefit from my presentation, please contact me for availability.
Design is not art, since art exists as an answer to a question posed by an individual artist while design exists as an answer to a question posed by the marketplace. Design must have an audience to come into being … Design needs an economy to exist, while art does not.
My Prefrontal Monday is off to a buzzing start thanks to this stunning episode of the HBR Ideacast – Why We’re All in Sales. Daniel Pink, author of To Sell Is Human, talks about how sales has an image problem and reframes sales as a fundamentally human activity.
I particularly benefited from Pink’s discussion of Martin Seligman’s research on resilience and will be reminding myself:
- It’s not personal
- It’s not pervasive
- It’s not permanent
Have a listen and let me know what jumps out at you.