Jump In

By romanbercotUX

User testing can be a lot like a cold pool on a hot day. You can agonize about getting in – making excuses and putting it off for fear of the bracing cold. But once you get into it, it’s so refreshing.

The Rise of UX Leadership

By romanbercotDesign, Leadership, UX

The Rise of UX Leadership The opposite problem for some executives is that they can be too close to customers… They get so much feedback from their sales teams that it leads to feature creep — adding features to satisfy every customer. Along the way, any semblance of a coherent user experience is lost. The … Read More

SoCal UX Camp

By romanbercotDesign, UX

I had a great time Saturday at the SoCal UX Camp. I really enjoyed the sessions had a great time presenting my UX Leadership talk. Thanks very much to David Nguyen and the team for organizing. It was an impressively well-run event. If you couldn’t make it, you can check out my slides below. The Hard … Read More

Designing with Anti-Patterns

By romanbercotDesign

Here’s a quick thought experiment to try out at your next design studio: Design a product made to bore, aggravate or offend your customers. Now compare these anti-designs to your actual offering. How similar are they to each other?