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User testing can be a lot like a cold pool on a hot day. You can agonize about getting in – making excuses and putting it off for fear of the bracing cold. But once you get into it, it’s so refreshing.

The Rise of UX Leadership

The Rise of UX Leadership

The opposite problem for some executives is that they can be too close to customers… They get so much feedback from their sales teams that it leads to feature creep — adding features to satisfy every customer. Along the way, any semblance of a coherent user experience is lost. The result: a highly-reactive product development culture in which extra features are continuously bolted on, making the company vulnerable to more pro-active competitors who have a laser-like focus on UX, which can be a potent disruptor in many industries.

Designing with Anti-Patterns

Here’s a quick thought experiment to try out at your next design studio: Design a product made to bore, aggravate or offend your customers.

Now compare these anti-designs to your actual offering. How similar are they to each other?