On Marginal Thinking

“If you need a machine and don’t buy it, then you will ultimately find that you have paid for it and don’t have it.”

Henry Ford

‘What would be the best way for us to serve our customers?’

The right way to look at this new market was not to think, “How can we protect our existing business?” Instead, Blockbuster should have been thinking: “If we didn’t have an existing business, how could we best build a new one? What would be the best way for us to serve our customers?” Blockbuster couldn’t bring itself to do it, so Netflix did instead.

“How Will You Measure Your Life?” by Clayton M. Christensen, James Allworth, Karen Dillon
http://a.co/dej5dBA