The Rise of UX Leadership

The opposite problem for some executives is that they can be too close to customers… They get so much feedback from their sales teams that it leads to feature creep — adding features to satisfy every customer. Along the way, any semblance of a coherent user experience is lost. The result: a highly-reactive product development culture in which extra features are continuously bolted on, making the company vulnerable to more pro-active competitors who have a laser-like focus on UX, which can be a potent disruptor in many industries.